Alvey Reels have
finally arrived in the USA!


Australian Made

Alvey Sidecast reels are manufactured in Australia

100 Years in business

Alvey’s first reel was made in 1920

Reputation for exceptional products

Alvey reels are manufactured to best practice standards

Get to Know Us

Alvey reels are manufactured to best practice standards and our sidecast reels are in fact so robust that they can be dunked in the ocean for a quick rinse if exposed to beach sand! Alvey reels certainly have a reputation for being durable; however, they are the choice of many competitive anglers for many other reasons. No other style of fishing reel allows the line to run directly over your index finger while you retrieve your line; this form of fishing is extremely sensitive and enables you to feel the smallest of bites.

Watch our 100 Year Video

ALVEY tips and tricks videos AND ARTICLES

See All Videos

ALVEY tips and tricks videos AND ARTICLES

Subscribe to
our newsletter

Follow our Instagram Feed

@sammy_hitzke_fishing with this setup for Fraser Island.⁠

Which 4 reels would you take to the worlds largest sand island and why?

The super smooth and durable Orbiter Baitcaster is already making it's mark around the world.⁠

Have you used it yet? How does it compare to other baitcasters you've used?⁠

The wait is almost over....⁠


Fantastic shot of the incomparable Rainbow beach from @imjasonfish ⁠

Do you have epic shots of your own like this to share? Don't forget to tag us so we can share them with the Alvey Community.

Thanks to Edde Jackson for sending us this awesome pic of his daughter after she landed this amazing flathead. ⁠

If you've got great family fishing memories you'd like to share with us, don't forget to tag us and use hashtags #abetterwaytofish and #100yearswithalvey. ⁠


Head to and sign up to our mailing list and you could win an Alvey Akubra and Alvey Spotters (your choice of style). ⁠

Total prize value over $600!⁠

One winner will be drawn from our mailing list at random each month until the end of the year.⁠

The winners will be notified via email, so make sure you whitelist so you don't miss out.⁠

Good luck!⁠

#alveyakubra #alveyspotters

When you see the BEAST, you look.⁠

It took months of work to create what may just be the best fishing vehicle you'll ever see.⁠

Have you seen this beautiful piece of machinery around? ⁠



Capt. Charlie from BCBL testing the brand new Stealth65 Yellowfin.⁠

Coming soon.....⁠

📷 @bocachicabeachlegends

@livingsurfingfishing_official shares their morning with us:⁠

"3:00am Coffee Walk through the bush Fish your spot Watch the sunrise ..... a fish is just a bonus"⁠

Great attitude guys - hope you got a bonus or seven! 😉 ⁠

📷 @livingsurfingfishing_official⁠

An object of true beauty.⁠

It's also seriously effective. ⁠

More details to come....🤫⁠


Gary Brown with some fantastic squid off Cronulla. ...

If there's a more Aussie photo than this, we'd love to see it!⁠

📷 @lappin.around

Like our mates @tifrtv say: our reels aren't just great for beach fishing!:⁠

"@alvey_reels_australia don't just work well on the beaches, try heading to your local piers, jetties and docks that our guides report in the show and test one out there!⁠"⁠

📷 @tifrtv ⁠


Another species ticked off the list for our new Orbiter Spinners!⁠

Super smooth with Alvey's famous durability puts our range of spinners in a class of their own. ⁠

📷 @reynoldsfishingcompany

You have 10 seconds to choose....⁠

1. Surf 65VCX⁠
2. Stealth 65S⁠
3. Orbiter SR100⁠
4. Surf Champion 65GVCRT⁠
5. Orbiter BC100⁠
6. Surf Champion 65G⁠

For full specs head to

Our friends over in Florida are turning heads with their Alveys on the beach due in no small part to Captain Rick and the team at @fifrtv ...

Nick has the right idea, sneaking in a mid-week fish 🐟⁠

Thanks for sharing Nick! Looks like a perfect day.⁠

📷 @nickfish_kidfishing


📷 @westernangler

Our Friends