Alvey Reels have finally arrived in the USA!

Alvey Reels have finally arrived in the USA!

Australian Made

Alvey Sidecast reels are manufactured in Australia

100 Years in business

Alvey’s first reel was made in 1920

Reputation for exceptional products

Alvey reels are manufactured to best practice standards

Get to Know Us

Alvey reels are manufactured to best practice standards and our sidecast reels are in fact so robust that they can be dunked in the ocean for a quick rinse if exposed to beach sand! Alvey reels certainly have a reputation for being durable; however, they are the choice of many competitive anglers for many other reasons. No other style of fishing reel allows the line to run directly over your index finger while you retrieve your line; this form of fishing is extremely sensitive and enables you to feel the smallest of bites.

Watch our 100 Year Video

ALVEY tips and tricks videos AND ARTICLES

See All Videos

ALVEY tips and tricks videos AND ARTICLES

Subscribe to
our newsletter

Follow our Instagram Feed

Taking the Orbiter for a "spin" on Fraser. 😄⁠

📷 @jyetreloar_fishing ⁠
@saltygearfishingapparel⁠
...

This great shot comes all the way from Oregon USA.⁠

Alvey reels are popping up all over the country! ⁠

📷 @kds_fishing_adventures ⁠
...

Future Alvey Ambassador?⁠ 👦🏻⁠

Thanks Joe for sharing this photo with us....⁠ ⁠

If you have any great photos of your own don't forget to tag us and use hashtags #100yearswithalvey and #abetterwaytofish ⁠
...

We don't just make the best reels.....⁠

Try finding a better wading bag than this 😄⁠
...

Does anyone know how to tag Heaven? It's not showing up on the map.⁠ ...

Back in 1938 when the original Alvey black Tackle Boxes were launched they were priced at 5 shillings for the Junior and 12 shillings for the Senior. ⁠

Also back in 1938......⁠

A tank of petrol cost about 39 shillings⁠

The average wage was 100 shillings a week⁠

The 12 shillings that bought an Alvey Senior Tackle Box also purchased about 29 loaves of bread, or 21 litres of milk.⁠

How times have changed!!!!!⁠

And guess what? ⁠

YOU CAN OWN ONE OF OUR PATENTED TACKLE BOXES!⁠

Not only do our Tackle Boxes offer a fishing history experience, every box also comes with a copy of the original patent and advertising included.⁠

Head to alvey.com.au to purchase your slice of Australian fishing history.⁠
...

Is this acceptable distancing?⁠ 😋⁠

@sammy_hitzke_fishing⁠
...

Hiking + Snapper on the rocks.🌄🎣 ⁠

The lads from @rickymartinfishing have this little beauty to share from their recent (pre-covid) NZ fishing trip. ⁠
Who else would rather be here right now?⁠
...

A note from our American friends trying out their new "Aussie reels"...⁠

"BCBL'S Govierno Castillo with the very first Black Drum ever caught with an Alvey Reel in South Texas! What an awesome fight on the Alvey 65GD side casting reel. This Alvey 65GD came with a lazer engraved BCBL Logo specially made for Team BCBL straight from Australia! 🥁🐟🥁 "⁠

Sounds like our friends across the Pacific have found #abetterwaytofish⁠

📷 @bocachicabeachlegends⁠
...

How good is this Tailor caught by @sammy_hitzke_fishing! 🙌⁠

Have you entered our Stealth Reel giveaway yet?? Head over to our post from last Sunday the 10th for details on how to enter. The competition ends this Friday May 15th at 3pm AEST so get in quick!⁠
.⁠
.⁠
.⁠
.⁠
#alvey #alveyreels #100yearswithalvey #alveyreeelsaustralia #abetterwaytofish #reel #rod #aussiefishing #australianfishing #fishing #fishingaustralia #fishingtrip #fish #fishinglife #fishingseason #catchoftheday #outdoors #angling #fishon #fisherman #angler #beachfishing #surffishing #aussieadventure #fishingreels #livetofish #lovetofish #lovefishing #tacklejunkie #australia
...

Did you know we now have Afterpay? ⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#beachfishingaustralia #alvey #alveyreels #100yearswithalvey #alveyreeelsaustralia #abetterwaytofish #aussiefishing #australianfishing #fishingaustralia #fishingtrip #fishinglife #angling #fisherman #angler #beachfishing #surffishing #fishingreels #livetofish #lovetofish #fishnsw #inshorefishing #catchoftheday #saltwaterfishing #fishingaustralia #instafish #fishing #bigsaltwaterfish #gofishing #fishingnsw #australia
...

Dale Morrison:⁠

"About 20 years ago. My son caught this catty on his kids Alvey. I had to lift it into the boat for him. He was 6 in grade 1. We would go and get pot bait before school. It was about 730mm long not sure how heavy."⁠

We hope your son has fond memories of this (and didn't care about the species of fish) 😆....⁠

You're clearly parenting right Dale 😉🎣 ⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#beachfishingaustralia #alvey #alveyreels #100yearswithalvey #alveyreeelsaustralia #abetterwaytofish #aussiefishing #australianfishing #fishingaustralia #fishingtrip #fishinglife #angling #fisherman #angler #beachfishing #surffishing #fishingreels #livetofish #lovetofish #fishnsw #inshorefishing #catchoftheday #saltwaterfishing #fishingaustralia #instafish #fishing #bigsaltwaterfish #gofishing #fishingnsw #australia
...

⁠We love bringing joy to young anglers like Zac who love nothing more than getting out to the water and enjoying the best activity in the world.....⁠

....with the best reels in the world 😁⁠

This great shot was sent to us from local legend Mark from @tackle_land in Sandgate QLD. If you have some great photos you'd like us to share, don't forget to tag us and use hashtags #abetterwaytofish and #100yearswithalvey⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#beachfishingaustralia #alvey #alveyreels #alveyreeelsaustralia #aussiefishing #australianfishing #fishingaustralia #fishingtrip #fishinglife #angling #fisherman #angler #beachfishing #surffishing #fishingreels #livetofish #lovetofish #fishnsw #inshorefishing #catchoftheday #saltwaterfishing #fishingaustralia #instafish #fishing #bigsaltwaterfish #gofishing #fishingnsw #australia
...

🎣 WIN A STEALTH 🎣⁠

It's Tailor season!! ⁠

And we're celebrating by giving away one of our most prized reels, the incredibly light and strong Stealth, pictured here with the legendary @sammy_hitzke_fishing.⁠

To Enter:⁠

1. You must be following us @alvey_reels_australia⁠ on Instagram.⁠

2. Tag a friend in this post and comment letting us know the biggest tailor you've ever caught. If you haven't caught a tailor before you must tag 2 friends you would take tailor fishing with you (when the restrictions allow it 😉)⁠

That's it!⁠

The winner will be chosen at random and announced Friday 15th May at 3pm AEST. ⁠

Good luck!⁠

*Must be an Australian resident to enter.⁠ Only one entry per person.

#100yearswithalvey #abetterwaytofish⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#beachfishingaustralia #alvey #alveyreels #win #giveaway #alveyreeelsaustralia #aussiefishing #australianfishing #fishingaustralia #fishingtrip #fishinglife #angling #fisherman #angler #beachfishing #surffishing #fishingreels #livetofish #lovetofish #catchoftheday #saltwaterfishing #fishingaustralia #instafish #fishing #bigsaltwaterfish #gofishing #fishingnsw #australia
...

Some people claim to find their happy place through meditation. ⁠

But that's because they don't know the feeling of fishing on a stretch of beach that you've got all to yourself....⁠

📷@matthewdeem⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
#discoverqueensland #discoveraustralia⁠
#exploringaustralia #thesunshinecoast #visitsunshinecoast #visitqueensland #sunshinecoast #sunshinecoasthinterland #thisisqueensland #tourismqueensland #queensland_captures #australia #seeaustralia #queensland #ig_discover_australia #ig_australia #alvey #alveyreels #100yearswithalvey #alveyreeelsaustralia #abetterwaytofish #reel #rod #aussiefishing #australianfishing #fishing #fishingaustralia #fishingtrip #fishinglife #fishingseason
...

⁠We have a special offer for all the amazing Mums out there.⁠

For a limited time you can get a 2020 edition Pink sun smart shirt and one of our awesome new Boasters. ⁠

Look great fishing while being sunsmart.⁠

Show off your catch with a boaster.⁠

Both for $99 - Limited time only!⁠

⁠*Order by lunch time Thursday to arrive by Mothers Day.⁠ The deal will continue next week for anyone who misses out.⁠

👇 Head to 👇⁠

https://alvey.com.au/shop/mothers-day-special-alvey-2020-pink-shirt-alvey-boaster-mat/⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠

#alvey #alveyreels #100yearswithalvey #alveyreeelsaustralia #abetterwaytofish #reel #rod #aussiefishing #australianfishing #fishing #fishingaustralia #fishingtrip #fish #fishinglife #fishingseason #catchoftheday #outdoors #angling #fishon #fisherman #angler #beachfishing #surffishing #aussieadventure #fishingreels #livetofish #lovetofish #lovefishing #mothersday #ilovemum
...

Is there a photo that better captures why we do this thing we call fishing? ⁠

📷 @adm.tay ⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠
.⁠

#alvey #alveyreels #100yearswithalvey #alveyreeelsaustralia #abetterwaytofish #reel #rod #aussiefishing #australianfishing #fishing #fishingaustralia #fishingtrip #fishinglife #fishingseason #outdoors #angling #fishon #angler #beachfishing #aussieadventure #fishingreels #australia #offroad #offroading #adventure #seeaustralia #outback #camping #australiancamping #aussiecamper
...

Our Friends